Why can you only buy Aiche offline?

We have become far too accustomed to the fact that every brand is available online to buy. This is not the case with Aiche , a brand that you have to get out of your lazy chair to get! How cool is that? At Noble we are big fans of this old school concept and are therefore very proud to present Aiche in our store.

But why does Aiche do this?

Buying a product from Aiche goes beyond a simple transaction. The brand wants customers to experience the shopping experience : the ambiance, the personal advice, and the possibility to try on or adjust the items to size. This interaction reinforces the premium image of the brand. And it is just super cool that a brand does not focus on online sales but forces the consumer to come outside. That is not only healthy , but also sustainable because no online orders are sent.

The offline sales model allows Aiche to have more control over the product itself and the customer satisfaction. In physical stores, customers can see, touch and try on the products directly, giving them a better idea of ​​the quality and fit . This reduces the number of returns and ensures that customers are more satisfied with their purchase , so again very sustainable.

All these factors make Aiche choose to make their exclusive products available offline only, in order to guarantee the unique experience and brand perception.

Visit our store at Opitterstraat 26A, 3960 Bree and shop Aiche!